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1.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by
  • Belch, George E. (George Edward), 1951-
  • Belch, Michael A
  • Belch, George E. (George Edward), 1951-. Introduction to advertising and promotion
Series: Irwin/McGraw-Hill series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass : Tata McGraw-Hill, c2007
Availability: Items available for loan: Central Library, SUST (1)Call number: 659.1 BEA.

2.
Advertising & Sales Promotion / S H H Kazmi, Satish K Batra. by
  • Kazmi, S H H
  • Batra, Satish K
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi. : Excel Books. 2001
Other title:
  • Advertising and sales promotion
Availability: Items available for loan: Central Library, SUST (1)Call number: 659.1968383 KAA.

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