Optimal database marketing [electronic resource] : strategy, development, and data mining / Ronald G. Drozdenko, Perry D. Drake.
Material type: TextPublication details: Thousand Oaks, Calif. ; London : SAGE, c2002.Description: 1 online resource (xxii, 398 p.) : illISBN:- 9781452231167 (ebook) :
- 658.84 23
- HF5415.126 .D76 2002
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Includes bibliographical references and index.
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