Entrepreneurship, 6E [electronic resource] /
Material type: Computer fileEdition: 6Description: 624 pISBN:- 9780070620179
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The text is intended for the undergraduate and graduate courses in entrepreneurship and has been designed to instruct students on how to formulate, plan, and implement a new venture. It maintains its well-known "from start to finish" approach. Actual case studies and entrepreneur profiles would help illustrating successful and not-so-successful ventures.
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