Creatures of politics [electronic resource] : media, message, and the American presidency / Michael Lempert and Michael Silverstein.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9780253007568
- 320.97301/4 23
- JA85.2.U6 L46 2012
Includes bibliographical references and index.
Introduction: "message" is the medium -- Getting it "ju-- st right!" -- Addressing "the issues" -- Ethno-blooperology -- Unflipping the flop -- The message in hand -- What goes around.
Description based on print version record.
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