From Bombay to Bollywood [electronic resource] : the making of a global media industry / Aswin Punathambekar.
Material type: TextPublication details: New York : New York University Press, [2013] 2015)Description: 1 online resource (xi, 255 pages )ISBN:- 9780814771907
- 0814771890
- 791.430954 23
- PN1993.5.I8 P86 2013
Includes bibliographical references (pages 229-239) and index.
Introduction -- Bollywood is useful: media industries and the state in an era of reform -- Staging Bollywood: industrial identity in an era of reform -- "It's all about knowing your audience": marketing and promotions in Bollywood -- "Multiplex with unlimited seats": dot-coms and the making of an overseas -- Territory -- "It's not your dad's Bollywood": diasporic entrepreneurs and the allure of digital media -- -- Conclusion: fandom and other transnational futures.
Description based on print version record.
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