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1.
Key Marketing Metrics : The 50 Metrics Every Manager Needs to Know [electronic resource] / by
  • Farris, Paul W
  • Bendle, Neil
  • Pfeifer, Phil
  • Reibstein, David J
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 2006
Online access:
Availability: No items available.

2.
Marketing Metrics : The Definitive Guide to Measuring Marketing Performance [electronic resource] / by
  • Farris
  • Bendle
  • Pfeifer
  • Reibstein
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 2010
Online access:
Availability: No items available.

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