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	1.	The new direct marketing : how to implement a profit-driven database marketing strategy / David Shepard Associates, Inc. ; with individual contributions by Rajeev Batra ... [et al.]. by Batra, Rajeev David Shepard Associates Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Burr Ridge, Ill. : Irwin Professional, c1995 Availability: Items available for loan: Central Library, SUST (1)Call number: 658.84 NEW. Place hold Add to cart (remove)
	2.	Advertising management / Rajeev Batra, John G. Myers, David A. Aaker. by Batra, Rajeev Myers, John G, 1933- Aaker, David A Edition: 5th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, N.J. : Prentice Hall, c1996 Availability: Items available for loan: Central Library, SUST (1)Call number: 659.1 BAA. Place hold Add to cart (remove)

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