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1.
Marketing plans for services : a complete guide / Malcolm McDonald, Pennie Frow and Adrian Payne. by
  • McDonald, Malcolm [author.]
  • Payne, Adrian [author.]
  • Frow, Pennie [author.]
Edition: Third edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Chichester, West Sussex, UK ; Hoboken, NJ : John Wiley, 2011
Availability: No items available.

2.
Key Account Management : the Definitive Guide. by
  • Woodburn, Diana
  • McDonald, Malcolm
Edition: 3rd ed.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Chichester : Wiley, 2012
Availability: No items available.

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