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Handbook of marketing scales [electronic resource] : multi-item measures for marketing and consumer behavior research. by
- Bearden, William O, 1945-
- Netemeyer, Richard G, 1956-
- Haws, Kelly L
- Bearden, William O, 1945-. Handbook of marketing scales
Edition: 3rd ed. / [edited by] William O. Bearden, Richard G. Netemeyer, Kelly L. Haws.
Material type:  Text; Literary form:
Not fiction
; Audience:
Specialized;
Publication details: Los Angeles, [Calif.] ; London : SAGE, 2011
Availability: No items available.
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