Advertising management / Rajeev Batra, John G. Myers, David A. Aaker.

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Material type: Text

TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c1996.Edition: 5th edDescription: xiii, 754 p. : ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Books	Seminar Library, Deprment. of Business Administration General Stacks	659.1 BAA (Browse shelf(Opens below))	1	Available		0053471

Aaker's name appears first on 4th ed.

Includes bibliographical references and index.

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