Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller,

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Material type: Text

TextPublication details: New Delhi : Prentice-Hall. c2003.Description: xxvii, 788p. : ill. ; 26 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Books	Seminar Library, Deprment. of Business Administration General Stacks	658.827 KES (Browse shelf(Opens below))	1	Available		0051349

Includes index.

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