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Strategic marketing management : planning, implementation, and control / Richard M.S. Wilson and Colin Gilligan.
Material type:
TextSeries: Marketing series (London, England)Publication details: Oxford, England : Butterworth-Heinemann, 1997.Edition: 2nd edDescription: xx, 827 p. : ill. ; 29 cmISBN: - 8176490709
- 22 658.8 WIS
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