Nonprofit marketing [electronic resource] / edited by Elizabeth Parsons, Pauline Maclaran and Mark Tadajewski.

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Material type: Text

TextSeries: SAGE library in marketingPublication details: Los Angeles, [Calif.] ; London : SAGE, 2008.Description: 1 online resource (3 v.) : illISBN:

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Contents:

v. 1. The evolution of nonprofit marketing -- v. 2. Nonprofit marketing -- v. 3. Key debates and contemporary issues in nonprofit marketing.

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v. 1. The evolution of nonprofit marketing -- v. 2. Nonprofit marketing -- v. 3. Key debates and contemporary issues in nonprofit marketing.

Includes bibliographical references.

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