The new direct marketing : how to implement a profit-driven database marketing strategy / David Shepard Associates, Inc. ; with individual contributions by Rajeev Batra ... [et al.].

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Material type: Text

TextPublication details: Burr Ridge, Ill. : Irwin Professional, c1995.Edition: 2nd edDescription: xiv, 493 p. : ill., map ; 29 cmISBN:

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Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Books	Central Library, SUST General Stacks	658.84 NEW (Browse shelf(Opens below))	1	Available		0039470

Includes index.

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