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Design like Apple : seven principles for creating insanely great products, services, and experiences / John Edson.

By: Material type: TextTextPublisher number: EB00063368 | Recorded BooksPublication details: Hoboken, N.J. : Wiley, 2012.Description: 1 online resource (192 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781118331767
  • 1118331761
  • 1118333969
  • 9781118333969
  • 9781118335079
  • 1118335074
  • 9781119203520
  • 111920352X
Subject(s): Genre/Form: Additional physical formats: Print version:: Design like Apple.DDC classification:
  • 658.5/752 23
LOC classification:
  • HD9696.2.U64 A67325 2012eb
Online resources:
Contents:
Design Makes All the Difference -- Design the Organization -- The Product Is the Marketing -- Design Is Systems Thinking -- Design Out Loud -- Design Is for People -- Design Like Apple.
Summary: "Apple sees design as a tool for creating beautiful experiences that convey a point of view down to the smallest detail--from the tactile feedback of keyboard to the out-of-the-box experience of an iPhone package. And all of these capabilities are founded in a deep and rich embrace of what it means to be a designer. Design Like Apple uncovers the lessons from Apple's unique approach to product creation, manufacturing, delivery, and customer experience"--Provided by publisher.
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Design Makes All the Difference -- Design the Organization -- The Product Is the Marketing -- Design Is Systems Thinking -- Design Out Loud -- Design Is for People -- Design Like Apple.

"Apple sees design as a tool for creating beautiful experiences that convey a point of view down to the smallest detail--from the tactile feedback of keyboard to the out-of-the-box experience of an iPhone package. And all of these capabilities are founded in a deep and rich embrace of what it means to be a designer. Design Like Apple uncovers the lessons from Apple's unique approach to product creation, manufacturing, delivery, and customer experience"--Provided by publisher.

Includes bibliographical references and index.

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