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1.
Relationship marketing [electronic resource] : a consumer experience approach / Steve Baron, Tony Conway, Gary Warnaby. by
  • Baron, Steve (J. Steve)
  • Conway, A. (Anthony)
  • Warnaby, Gary
Series: Advanced marketing series
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Los Angeles [Calif.] ; London : SAGE, 2010
Online access:
Availability: No items available.

2.
Customer Relationship Management : how to turn a good business into a great one / Graham Roberts Phelps, by
  • Phelps, Graham Roberts
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New delhi : Viva Books, 1998
Availability: Items available for loan: Central Library, SUST (1)Call number: 016.33 PHC.

3.
Likeable business : why today's consumers demand more and how leaders can deliver / Dave Kerpen, with Theresa Braun and Valerie Pritchard. by
  • Kerpen, Dave
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2013
Availability: Items available for loan: Central Library, SUST (3)Call number: 658.812 KEI, ...

4.
Auditing social media : a governance and risk guide / Peter R. Scott, J. Mike Jacka. by
  • Scott, Peter R, 1964-
  • Jacka, J. Mike
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Hoboken, N.J. : Wiley, ©2011
Availability: No items available.

5.
Beyond the familiar : long-term growth through customer focus and innovation / by Patrick Barwise and Seán Meehan. by
  • Barwise, Patrick
  • Meehan, Seán [aut]
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: San Francisco, Calif. : Jossey-Bass, 2011
Availability: No items available.

6.
Statistical methods in customer relationship management / V. Kumar, J. Andrew Petersen. by
  • Kumar, V, 1957-
  • Petersen, J. Andrew
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Chichester, West Sussex, United Kingdom : Wiley, 2012
Availability: No items available.

7.
The financial services marketing handbook : tactics and techniques that produce results / Evelyn Ehrlich and Duke Fanelli. by
  • Ehrlich, Evelyn, 1950-
  • Fanelli, Duke, 1954-
Series: Bloomberg financial series
Edition: 2nd ed.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Hoboken, N.J. : Bloomberg Press, ©2012
Availability: No items available.

8.
Marketing in the participation age : a guide to motivating people to join, share, take part, connect, and engage / Daina Middleton. by
  • Middleton, Daina [author.]
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher number:
  • EB00063651 Recorded Books
Publication details: Hoboken, N.J. : Wiley, ©2013
Availability: No items available.

9.
Handbook of strategic account management : a comprehensive resource / Diana Woodburn and Kevin Wilson. by
  • Woodburn, Diana
  • Wilson, Kevin, 1947-
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher number:
  • EB00063785 Recorded Books
Publisher: Chichester, West Sussex : Wiley, 2014
Availability: No items available.

10.
Analytics and dynamic customer strategy : big profits from big data / John F. (Jeff) Tanner, Jr. by
  • Tanner, John F
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hoboken, N.J. : Wiley, 2014
Availability: No items available.

11.
The experience : the 5 principles of Disney service and relationship excellence / Bruce Loeffler and Brian T. Church. by
  • Loeffler, Bruce [author.]
  • Church, Brian T [author.]
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hoboken, New Jersey : Wiley, [2015]Copyright date: ©2015
Other title:
  • Five principles of Disney service and relationship excellence
Availability: No items available.

12.
Chief customer officer 2.0 : how to build your customer-driven growth engine / Jeanne Bliss. by
  • Bliss, Jeanne
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2015]
Availability: No items available.

13.
Behavioral marketing : delivering personalized experiences at scale / Dave Walters ; foreword by Bill Nussey. by
  • Walters, Dave, 1968-
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hoboken, NJ : Wiley, 2015
Availability: No items available.

14.
Fanatical prospecting : the ultimate guide for starting sales conversations and filling the pipeline by leveraging social selling, telephone, email, and cold calling / Jeb Blount. by
  • Blount, Jeb [author.]
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hoboken, New Jersey : Wiley, [2015]
Availability: No items available.

15.
Service design for business : a practical guide to optimizing the customer experience / Ben Reason, Lavrans Løvlie, Melvin Brand Flu. by
  • Reason, Ben, 1972- [author.]
  • Løvlie, Lavrans, 1969- [author.]
  • Flu, Melvin Brand, 1966- [author.]
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2016]
Availability: No items available.

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