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	1.	The new direct marketing : how to implement a profit-driven database marketing strategy / David Shepard Associates, Inc. ; with individual contributions by Rajeev Batra ... [et al.]. by Batra, Rajeev David Shepard Associates Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Burr Ridge, Ill. : Irwin Professional, c1995 Availability: Items available for loan: Central Library, SUST (1)Call number: 658.84 NEW. Place hold Add to cart (remove)
	2.	Optimal database marketing [electronic resource] : strategy, development, and data mining / Ronald G. Drozdenko, Perry D. Drake. by Drozdenko, Ronald G Drake, Perry D Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Thousand Oaks, Calif. ; London : SAGE, c2002 Online access: Read Online / DOWNLOAD Availability: No items available. Add to cart (remove)
	3.	Statistical and machine-learning data mining [electronic resource] : techniques for better predictive modeling and analysis of big data / Bruce Ratner. by Ratner, Bruce Ratner, Bruce Ratner, Bruce. Statistical modeling and analysis for database marketing Edition: 2nd ed. Material type: Text; Format: electronic ; Literary form: Not fiction Publication details: Boca Raton : Taylor & Francis, 2012 Online access: Read Online / DOWNLOAD. Availability: No items available. Add to cart (remove)
	4.	Statistical and machine-learning data mining : techniques for better predictive modeling and analysis of big data / Bruce Ratner. by Ratner, Bruce Ratner, Bruce Ratner, Bruce. Statistical modeling and analysis for database marketing Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boca Raton, FL : Taylor & Francis, c2012 Availability: Items available for loan: Central Library, SUST (3)Call number: 658.872 RAS, ... Place hold Add to cart (remove)