000 00469nam a2200169 a 4500
001 sulb43164
008 130325s1998 ii a 001 0 eng
020 _a1861970544
040 _aBD-SySUS
_cBD-SySUS
082 0 0 _a658.8
_222
100 1 _aShaw, Robert
245 1 0 _aImproving marketing effectiveness /
_cRobert Shaw
260 _aNew Delhi :
_bReplika Press ,
_cc1998.
300 _avii, 244 p. :
_bill. ;
_c28 cm.
500 _aIncludes index.
650 0 _aMarketing
999 _c10065
_d10065