000 00719nam a2200217 a 4500
001 sulb9194
008 130330s1983 nyua b 001 0 eng d
020 _a0030525918 (alk. paper) :
_c$21.95
040 _aDLC
_cDLC
_dDLC
_dBD-SySUS
082 0 0 _a324.7
_222
100 1 _aMauser, Gary A.
245 1 0 _aPolitical marketing :
_ban approach to campaign strategy /
_cGary A. Mauser.
260 _aNew York, N.Y., U.S.A. :
_bPraeger,
_c1983.
300 _axiv, 304 p. :
_bill. ;
_c24 cm.
440 0 _aPraeger series in public and nonprofit sector marketing
504 _aBibliography: p. 281-297.
500 _aIncludes index.
650 0 _aCampaign management.
650 0 _aPolitical campaigns.
650 0 _aMarketing.
999 _c11904
_d11904