000 | 00719nam a2200217 a 4500 | ||
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001 | sulb9194 | ||
008 | 130330s1983 nyua b 001 0 eng d | ||
020 |
_a0030525918 (alk. paper) : _c$21.95 |
||
040 |
_aDLC _cDLC _dDLC _dBD-SySUS |
||
082 | 0 | 0 |
_a324.7 _222 |
100 | 1 | _aMauser, Gary A. | |
245 | 1 | 0 |
_aPolitical marketing : _ban approach to campaign strategy / _cGary A. Mauser. |
260 |
_aNew York, N.Y., U.S.A. : _bPraeger, _c1983. |
||
300 |
_axiv, 304 p. : _bill. ; _c24 cm. |
||
440 | 0 | _aPraeger series in public and nonprofit sector marketing | |
504 | _aBibliography: p. 281-297. | ||
500 | _aIncludes index. | ||
650 | 0 | _aCampaign management. | |
650 | 0 | _aPolitical campaigns. | |
650 | 0 | _aMarketing. | |
999 |
_c11904 _d11904 |