000			01118nam a2200217 a 4500
001			sulb50290
008			130219s2002 mauaf 001 0 eng d
020			_a1578515599 (alk. paper)
040			_aDLC _cDLC _dDLC _dBD-SySUS
082	0	0	_a551.6309 _222
100	1		_aBatten, Frank, _d1927-2009.
245	1	4	_aThe Weather Channel : _bthe improbable rise of a media phenomenon / _cFrank Batten with Jeffrey L. Cruikshank.
260			_aBoston, Mass. : _bHarvard Business School Press, _c2002.
300			_axi, 276 p., [16] p. of plates : _bill. (some col.) ; _c24 cm.
500			_aIncludes index.
505	0		_aFoundations -- A new idea -- Building the data path -- Birthing pains -- Flirting with extinction -- The fast lane -- Brand building and other adventures -- Disruptive technologies -- The Weather Channel in context.
610	2	0	_aWeather Channel (Television station : Atlanta, Ga.) _xHistory _y20th century.
650		0	_aTelevision weathercasting _zGeorgia _zAtlanta _xHistory _y20th century.
700	1		_aCruikshank, Jeffrey L.
856	4	1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/fy033/2002000219.html
999			_c1741 _d1741