| 000 | 01300pam a2200289 a 4500 | ||
|---|---|---|---|
| 001 | sulb-eb0000264 | ||
| 003 | BD-SySUS | ||
| 005 | 20160307115703.0 | ||
| 008 | 130111s2008 caua fo| 000|0|eng|d | ||
| 020 |
_a9781446262450 (ebook) : _cNo price |
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| 040 |
_aStDuBDS _beng _cStDuBDS _epn _dBD-SySUS |
||
| 050 | 0 |
_aHF5415 _b.M32318 2008 |
|
| 082 | 0 | 4 |
_a658.8001 _223 |
| 245 | 0 | 0 |
_aMarketing theory _h[electronic resource] / _cedited by Pauline Maclaran, Michael Saren and Mark Tadajewski. |
| 260 |
_aLos Angeles, [Calif.] ; _aLondon : _bSAGE, _c2008. |
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| 300 |
_a1 online resource (3 v.) : _bill. |
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| 490 | 1 | _aSAGE library in marketing | |
| 505 | 0 | _av. 1. The development of marketing theory and its philosophical underpinnings -- v. 2. Major theoretical debates and contemporary issues in marketing theory -- v. 3. The impact of theory on representations of the consumer and the marketing organisation. | |
| 504 | _aIncludes bibliographical references. | ||
| 650 | 0 |
_aMarketing _xPhilosophy. |
|
| 700 | 1 | _aMaclaran, Pauline. | |
| 700 | 1 | _aSaren, Michael. | |
| 700 | 1 | _aTadajewski, Mark. | |
| 830 | 0 | _aSAGE library in marketing. | |
| 856 | 4 | 0 |
_3Read Online / DOWNLOAD _uhttp://knowledge.sagepub.com/view/navigator-marketing-theory/SAGE.xml |
| 942 |
_2Dewey Decimal Classification _ceBooks |
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| 999 |
_c20508 _d20508 |
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