| 000 | 01020pam a2200265 a 4500 | ||
|---|---|---|---|
| 001 | sulb-eb0000789 | ||
| 003 | BD-SySUS | ||
| 005 | 20160307115720.0 | ||
| 008 | 120315s2004 caua fo| 001|0|eng|d | ||
| 020 |
_a9781452229379 (ebook) : _cNo price |
||
| 040 |
_aStDuBDS _beng _cStDuBDS _epn _dBD-SySUS |
||
| 050 | 0 |
_aHF5823 _b.T273 2004 |
|
| 082 | 0 | 4 |
_a659.1 _223 |
| 100 | 1 |
_aTellis, Gerard J., _d1950- |
|
| 245 | 1 | 0 |
_aEffective advertising _h[electronic resource] : _bunderstanding when, how, and why advertising works / _cGerard J. Tellis. |
| 260 |
_aThousand Oaks, Calif. ; _aLondon : _bSAGE, _cc2004. |
||
| 300 |
_a1 online resource (203 p.) : _bill. |
||
| 490 | 1 | _aMarketing for a new century | |
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aAdvertising. | |
| 650 | 0 |
_aConsumers _xAttitudes. |
|
| 830 | 0 | _aMarketing for a new century. | |
| 856 | 4 | 0 |
_3Read Online / DOWNLOAD _uhttp://knowledge.sagepub.com/view/effective-advertising/SAGE.xml |
| 942 |
_2Dewey Decimal Classification _ceBooks |
||
| 999 |
_c21033 _d21033 |
||