| 000 | 01294pam a2200301 a 4500 | ||
|---|---|---|---|
| 001 | sulb-eb0001249 | ||
| 003 | BD-SySUS | ||
| 005 | 20160307115737.0 | ||
| 008 | 120905s2011 cau fo| 001|0|eng|d | ||
| 020 |
_a9781412996761 (ebook) : _cNo price |
||
| 040 |
_aStDuBDS _beng _cStDuBDS _epn _dBD-SySUS |
||
| 050 | 0 |
_aHF5415.3 _b.B323 2011 |
|
| 082 | 0 | 4 |
_a658.83 _223 |
| 245 | 0 | 0 |
_aHandbook of marketing scales _h[electronic resource] : _bmulti-item measures for marketing and consumer behavior research. |
| 250 |
_a3rd ed. / _b[edited by] William O. Bearden, Richard G. Netemeyer, Kelly L. Haws. |
||
| 260 |
_aLos Angeles, [Calif.] ; _aLondon : _bSAGE, _c2011. |
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| 300 | _a1 online resource (xiv, 601 p.) | ||
| 500 | _aPrevious ed.: published as by William O. Bearden and Richard G. Netemeyer. 1999. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing research. | |
| 650 | 0 |
_aConsumer behavior _xResearch. |
|
| 700 | 1 |
_aBearden, William O., _d1945- |
|
| 700 | 1 |
_aNetemeyer, Richard G., _d1956- |
|
| 700 | 1 | _aHaws, Kelly L. | |
| 700 | 1 |
_aBearden, William O., _d1945- _tHandbook of marketing scales. |
|
| 856 | 4 | 0 |
_3Read Online / DOWNLOAD _uhttp://knowledge.sagepub.com/view/hdbk_marketingscales3ed/SAGE.xml |
| 942 |
_2Dewey Decimal Classification _ceBooks |
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| 999 |
_c21493 _d21493 |
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