| 000 | 01319pam a2200301 a 4500 | ||
|---|---|---|---|
| 001 | sulb-eb0001379 | ||
| 003 | BD-SySUS | ||
| 005 | 20160307115741.0 | ||
| 008 | 120516s1999 cau fo| 001|0|eng d | ||
| 020 |
_a9781452224923 (ebook) : _cNo price |
||
| 040 |
_aStDuBDS _beng _cStDuBDS _epn _dBD-SySUS |
||
| 050 | 0 |
_aHF5415.3 _b.B323 1999 |
|
| 082 | 0 | 4 |
_a658.83 _223 |
| 100 | 1 |
_aBearden, William O., _d1945- |
|
| 245 | 1 | 0 |
_aHandbook of marketing scales _h[electronic resource] : _bmulti-item measures for marketing and consumer behavior research / _cWilliam O. Bearden, Richard G. Netemeyer. |
| 250 | _a2nd ed. | ||
| 260 |
_aThousand Oaks, Calif. ; _aLondon : _bSAGE, _cc1999. |
||
| 300 | _a1 online resource (xiv, 537 p.) | ||
| 500 | _aPublished in cooperation with the Association for Consumer Research. | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | _aMarketing research. | |
| 650 | 0 |
_aConsumer behavior _xResearch. |
|
| 700 | 1 |
_aNetemeyer, Richard G., _d1956- |
|
| 710 | 2 | _aAssociation for Consumer Research (U.S.) | |
| 856 | 4 | 0 |
_3Read Online / DOWNLOAD _uhttp://knowledge.sagepub.com/view/handbook-of-marketing-scales/SAGE.xml |
| 856 | 4 | 0 |
_3SAGE research methods _uhttp://srmo.sagepub.com/view/handbook-of-marketing-scales/SAGE.xml |
| 942 |
_2Dewey Decimal Classification _ceBooks |
||
| 999 |
_c21623 _d21623 |
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