000 01831cam a2200313Ia 4500
001 9780203970034
003 FlBoTFG
005 20160307164649.0
006 a|||||s|||||||||||
007 cr||||
008 130228s2010 enka sb 001 0 eng d
020 _a9780203970034 (e-book : PDF)
040 _aFlBoTFG
_cFlBoTFG
090 _aP99
_b.K684 2010
092 _a302.2
_bK924
100 1 _aKress, Gunther R.
245 1 0 _aMultimodality
_h[electronic resource] :
_ba social semiotic approach to contemporary communication /
_cGunther Kress.
260 _aLondon ;
_aNew York :
_bRoutledge,
_c2010.
300 _axvi, 212 p. :
_bill. (some col.).
504 _aIncludes bibliographical references (p. [198]-204) and index.
505 0 _ach. 1. Where meaning is the issue -- ch. 2. The social environment of contemporary communication -- ch. 3. Communication : shaping the domain of meaning -- ch. 4. A social-semiotic theory of multimodality -- ch. 5. Mode -- ch. 6. Meaning as resource : 'naming' in a multimodal social-semiotic theory -- ch. 7. Design and arrangements : making meaning material -- ch. 8. Multimodal orchestrations and ensembles of meaning -- ch. 9. Applying the theory : learning and evaluation ; identity and knowledge -- ch. 10. The social semiotics of convergent mobile devices : new forms of composition and the transformation of habitus / Elizabetta Adami and Gunther Kress.
530 _aAlso available in print edition.
538 _aMode of access: World Wide Web.
650 0 _aSemiotics.
650 0 _aCommunication.
655 7 _aElectronic books.
_2lcsh
776 1 _z9780415320603 (hardback : alk. paper)
_z0415320607 (hardback : alk. paper)
_z9780415320610 (pbk. : alk. paper)
_z0415320615 (pbk. : alk. paper)
856 4 0 _uhttp://www.tandfebooks.com/isbn/9780203970034
_zClick here to view
999 _c22416
_d22416