| 000 | 00706nam a2200193 a 4500 | ||
|---|---|---|---|
| 001 | sulb49216 | ||
| 008 | 130226s2001 maua b 001 0 eng d | ||
| 020 | _a1578512492 | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-SySUS |
||
| 082 | 0 | 0 |
_a658.827 _222 |
| 100 | 1 |
_aHill, Sam, _d1953- |
|
| 245 | 1 | 4 |
_aThe infinite asset : _bmanaging brands to build new value / _cSam Hill, Chris Lederer. |
| 260 |
_aBoston, Mass. : _bHarvard Business School Press, _cc2001. |
||
| 300 |
_axii, 238 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references (p. 207-220) and index. | ||
| 650 | 0 |
_aBrand name products _xManagement. |
|
| 650 | 0 |
_aBrand name products _xManagement _vCase studies. |
|
| 700 | 1 |
_aLederer, Chris., _d1965- |
|
| 999 |
_c2391 _d2391 |
||