000 00645nam a2200193 a 4500
001 sulb49140
008 130226s2001 si a 001 0 eng d
020 _a0471845965 (cloth : alk. paper)
040 _aDLC
_cDLC
_dDLC
_dBD-SySUS
082 0 0 _a658.827
_222
100 1 _aTemporal, Paul.
245 1 0 _aHi-tech hi-touch branding :
_bcreating brand power in the age of technology /
_cPaul Temporal, K.C. Lee.
260 _aSingapore ;
_aNew York :
_bWiley,
_cc2001.
300 _ax, 219 p. :
_bill. ;
_c24 cm.
650 0 _aBranding (Marketing)
500 _aIncludes index.
650 0 _aElectronic commerce.
700 1 _aLee, K. C.
_q(Kwok Cheong)
999 _c2392
_d2392