000 00735nam a2200217 a 4500
001 sulb39460
008 130226s1998 ilua 001 0 eng d
020 _a0844232394 (cloth)
020 _a0844233552 (pbk.)
040 _aDLC
_cDLC
_dDLC
_dBD-SySUS
082 0 0 _a658.82
_222
100 1 _aSchultz, Don E.
245 1 0 _aSales promotion essentials :
_bthe 10 basic sales promotion techniques-- and how to use them /
_cDon E. Schultz, William A. Robinson, Lisa A. Petrison.
250 _a3rd ed.
260 _aLincolnwood, Ill. :
_bNTC Business Books,
_cc1998
300 _a231 p. :
_bill. ;
_c24 cm.
500 _aIncludes index.
650 0 _aSales promotion.
700 1 _aRobinson, William A.,
_d1926-
700 1 _aPetrison, Lisa.
999 _c2393
_d2393