| 000 | 01132nam a22003137a 4500 | ||
|---|---|---|---|
| 001 | sulb0024158 | ||
| 003 | BD-SySUS | ||
| 005 | 20160312165142.0 | ||
| 008 | 160312s1997 nyua b 001 0 eng d | ||
| 020 | _a007049097X | ||
| 020 | _a9780071142557 | ||
| 020 | _a007114255x | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-SySUS |
||
| 050 | 0 | 0 |
_aHF5415.13 _b.G84 1997 |
| 082 | 0 | 0 |
_a658.8 _220 _bGUM |
| 100 | 1 |
_aGuiltinan, Joseph P. _911473 |
|
| 245 | 1 | 0 |
_aMarketing management : _bstrategies and programs / _cJoseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden. |
| 250 | _a6th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill Companies, _cc1997. |
||
| 300 |
_axvi, 463 p. : _bill. ; _c24 cm. |
||
| 440 | 0 |
_aMcGraw-Hill series in marketing _911474 |
|
| 504 | _aIncludes bibliographical references (p. 443-446) and index. | ||
| 650 | 0 |
_aMarketing _xManagement. _911041 |
|
| 700 | 1 |
_aPaul, Gordon W. _911475 |
|
| 700 | 1 |
_aMadden, Thomas J. _911476 |
|
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/mh022/96027233.html |
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/mh022/96027233.html |
| 942 |
_2ddc _cBK |
||
| 999 |
_c24391 _d24391 |
||