000 00516nam a2200181 a 4500
001 sulb39503
008 130228s1995 ii a b 001 0 eng d
020 _a8120309596
040 _aUKM
_cUKM
_dIXA
_dDLC
_dBD-SySUS
082 0 0 _a658.83
_222
100 1 _aKeegan, Waren J.
245 1 0 _aGlobal marketing management /
_cWaren J Keegan
250 _a5th ed.
260 _aNew Delhi :
_bPrentice-Hall of India,
_cc1995.
300 _axix, 827, :
_bill. ;
_c24 cm.
504 _aIncludes index.
650 0 _aGlobal marketing
999 _c2814
_d2814