| 000 | 00552nam a2200181 a 4500 | ||
|---|---|---|---|
| 001 | sulb45163 | ||
| 008 | 130228s2001 nyu b 001 0 eng d | ||
| 020 | _a0471415723 (pbk. : alk. paper) | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-SySUS |
||
| 082 | 0 | 0 |
_a658.8 _222 |
| 100 | 1 | _aAaker, David A. | |
| 245 | 1 | 0 |
_aStrategic market management / _cDavid A. Aaker. |
| 250 | _a6th ed. | ||
| 260 |
_aNew York : _bWiley, _cc2001. |
||
| 300 |
_axiii, 338 p. : _bill. ; _c23 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 999 |
_c2833 _d2833 |
||