000 02486nam a22003737a 4500
001 sulb-eb0007829
003 BD-SySUS
005 20160404120504.0
008 130424s2014 nju o 00 0 eng d
020 _a9780813564555
020 _a0813564557
020 _z9780813564548 (hardcover : alk. paper)
020 _z9780813564531 (pbk. : alk. paper)
020 _z0813564549
040 _aMdBmJHUP
_cMdBmJHUP
_dBD-SySUS.
050 0 0 _aHE8700.8
_b.W57 2013
082 0 0 _a384.3/1
_223
245 0 0 _aWired TV
_h[electronic resource] :
_blaboring over an interactive future /
_cedited by Denise Mann.
260 _aNew Brunswick, New Jersey :
_bRutgers University Press,
_c[2013]
_e(Baltimore, Md. :
_fProject MUSE,
_g2015)
300 _a1 online resource (pages cm)
504 _aIncludes bibliographical references and index.
505 0 _aIntroduction: When television and new media work worlds collide / Denise Mann -- Authorship up for grabs: decentralized labor, licensing, and the management of collaborative creativity / Derek Johnson -- In the game: the creative and textual constraints of licensed videogames / Jonathan Gray -- Going pro: gendered responses to the incorporation of fan labour as user-generated content / Will Brooker -- Labor of love: charting The L word / Julie Levin Russo -- The labor behind the lost ARG: WGA's tentative foothold in the digital age / Denise Mann -- Post-network reflexivity: viral marketing and labor management / John T. Caldwell -- Fan creep: why brands suddenly need "fans" / Robert V. Kozinets -- Outsourcing The Office / M.J. Clarke -- Convergent ethnicity and the neo-platoon show: recombining difference in the postnetwork era / Vincent Brook -- Translating telenovelas in a neo-network era: finding an online home for MyNetwork soaps / Katynka Z. Martínez -- The reign of the "Mothership": transmedia's past, present, and possible futures / Henry Jenkins.
588 _aDescription based on print version record.
650 0 _aMass media
_zUnited States.
650 0 _aSocial media
_zUnited States.
650 0 _aInteractive television
_zUnited States.
650 0 _aTelevision broadcasting
_zUnited States.
655 7 _aElectronic books.
_2local
700 1 _aMann, Denise,
_deditor of compilation.
710 2 _aProject Muse.
830 0 _aUPCC book collections on Project MUSE.
856 4 0 _zFull text available:
_uhttps://muse.jhu.edu/books/9780813564555/
942 _2Dewey Decimal Classification
_ceBooks
999 _c29103
_d29103