| 000 | 00646nam a2200205 a 4500 | ||
|---|---|---|---|
| 001 | sulb24162 | ||
| 008 | 130302r1982 nyu a b 001 0 eng d | ||
| 020 | _a007049097X | ||
| 040 |
_aUKM _cUKM _dIXA _dDLC _dBD-SySUS |
||
| 082 | 0 | 0 |
_a658.8 _222 |
| 100 | 1 | _aGuiltinan, Joseph P | |
| 245 | 1 | 0 |
_aMarketing management : strategies and programs / _cJoseph P Guiltinan; Gordon W Paul; Thomas J Madden |
| 250 | _a6th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill Companies, _cc1997. |
||
| 300 |
_axvi, 463 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes Index. | ||
| 650 | 0 | _aMarketing -- Management | |
| 700 | 1 | _aPaul, Gordon W | |
| 700 | 1 | _aMadden, Thomas J | |
| 999 |
_c2927 _d2927 |
||