000			01464nam a22003377a 4500
001			sulb-eb0011289
003			BD-SySUS
005			20160404144531.0
008			121025s2013 nyu o 00 0 eng d
020			_a9780814764947
020			_a0814745474
020			_z9780814745472 (cl : alk. paper)
020			_z9780814785904 (pb : alk. paper)
040			_aMdBmJHUP _cMdBmJHUP
050	0	0	_aHF5415 _b.S373 2013
082	0	0	_a658.8 _223
100	1		_aSerazio, Michael.
245	1	0	_aYour ad here _h[electronic resource] : _bthe cool sell of guerrilla marketing / _cMichael Serazio.
260			_aNew York : _bNew York University Press, _c[2013] _e(Baltimore, Md. : _fProject MUSE, _g2015)
300			_a1 online resource (x, 227 pages )
490	0		_aPostmillenial pop
504			_aIncludes bibliographical references (pages 203-215) and index.
505	0		_aBuying into the cool sell -- The ambient governance of advertainment -- Street spectacle and subculture jamming -- Buzz agency and the regime of dialogue -- Crowd-sourced marketing and the freedom to labor -- Managing agency in the regime of engagement.
588			_aDescription based on print version record.
650		0	_aMarketing _xTechnological innovations.
650		0	_aMarketing.
655		7	_aElectronic books. _2local
710	2		_aProject Muse.
856	4	0	_zFull text available: _uhttps://muse.jhu.edu/books/9780814764947/
942			_2Dewey Decimal Classification _ceBooks
999			_c32580 _d32580