| 000 | 00920nam a2200229 a 4500 | ||
|---|---|---|---|
| 001 | sulb58576 | ||
| 008 | 130304s2002 ii a b 000 0 eng d | ||
| 020 | _a076199565X | ||
| 020 | _a0761995668 (pbk.) | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-SySUS |
||
| 082 | 0 | 0 |
_a658.8700954091734 _222 |
| 100 | 1 |
_aVelayudhan, Sanal Kumar, _d1955- |
|
| 245 | 1 | 0 |
_aRural marketing : _btargeting the non-urban consumer / _cSanal Kumar Velayudhan. |
| 260 |
_aNew Delhi ; _aThousand Oaks, Calif. : _bResponse Books, _c2002. |
||
| 300 |
_a196 p. : _bill. ; _c23 cm. |
||
| 504 | _aIncludes bibliographical references (p. [191]-196). | ||
| 650 | 0 |
_aMarketing _zIndia. |
|
| 650 | 0 |
_aConsumer behavior _zIndia. |
|
| 651 | 0 |
_aIndia _xRural conditions. |
|
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0657/2001048723-d.html |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0657/2001048723-t.html |
| 999 |
_c3381 _d3381 |
||