| 000 | 00780nam a2200217 a 4500 | ||
|---|---|---|---|
| 001 | sulb25044 | ||
| 008 | 980309s1998 nyua b 001 0 eng | ||
| 020 | _a0471177431 (pbk. : alk. paper) | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-SySUS |
||
| 050 | 0 | 0 |
_aHF5415.13 _b.A23 1998 |
| 082 | 0 | 0 |
_a658.8 _222 |
| 100 | 1 | _aAaker, David A. | |
| 245 | 1 | 0 |
_aStrategic market management / _cDavid A. Aaker. |
| 250 | _a5th ed. | ||
| 260 |
_aNew York : _bJ. Wiley & Sons, _cc1998. |
||
| 300 |
_axiv, 330 p. : _bill. ; _c23 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/wiley031/98016155.html |
| 856 | 4 |
_3Table of Contents _uhttp://www.loc.gov/catdir/toc/onix02/98016155.html |
|
| 999 |
_c34 _d34 |
||