000 00811nam a2200241 a 4500
001 sulb40192
003 BD-SySUS
005 20130315223532.0
008 130303s1997 enk 000 0 eng d
020 _a8176490709
040 _aUkNcU
_cUkNcU
_dDLC
_dBD-SySUS
082 _222
_a658.8
_bWIS
100 1 _aWilson, R. M. S.
_q(Richard Malcolm Sano)
_93612
245 1 0 _aStrategic marketing management :
_bplanning, implementation, and control /
_cRichard M.S. Wilson and Colin Gilligan.
250 _a2nd ed.
260 _aOxford, England :
_bButterworth-Heinemann,
_c1997.
300 _axx, 827 p. :
_bill. ;
_c29 cm.
490 1 _aThe Marketing series
650 0 _aMarketing
_xManagement.
_93613
700 1 _aGilligan, Colin.
_93614
830 0 _aMarketing series (London, England)
_93615
942 _2ddc
_cBK
999 _c3499
_d3499