| 000 | 00646nam a2200205 a 4500 | ||
|---|---|---|---|
| 001 | sulb61023 | ||
| 008 | 130303s2005 maua b 001 0 eng d | ||
| 020 | _a9780070603486 | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-SySUS |
||
| 082 | 0 | 0 |
_a658.56 _222 |
| 100 | 1 | _aLehmann, Donald R. | |
| 245 | 1 | 0 |
_aProduct management / _cDonald R. Lehmann, Russell S. Winer. |
| 250 | _a4th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill/Irwin, _c2005. |
||
| 300 |
_axvi, 494 p. : _bill. ; _c24 cm. |
||
| 440 | 0 | _aMcGraw-Hill/Irwin series in marketing | |
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | _aProduct management. | |
| 700 | 1 | _aWiner, Russell S. | |
| 999 |
_c3503 _d3503 |
||