000			02625nam a22003617a 4500
001			sulb-eb0014057
003			BD-SySUS
005			20160404161636.0
008			111206s2012 ncu o 00 0 eng d
020			_a9781469601700
020			_a1469601702
020			_z9780807835531 (hardback)
020			_z0807835536 (hardback)
040			_aMdBmJHUP _cMdBmJHUP _dBD-SySUS.
043			_an-us---
050	0	0	_aTX654 _b.G65 2012
082	0	0	_a640.023 _223
100	1		_aGoldstein, Carolyn M., _d1962-
245	1	0	_aCreating consumers _h[electronic resource] : _bhome economists in twentieth-century America / _cCarolyn M. Goldstein.
260			_aChapel Hill : _bUniversity of North Carolina Press, _cc2012. _e(Baltimore, Md. : _fProject MUSE, _g2015)
300			_a1 online resource (xi, 412 p. :) _bill. ;
504			_aIncludes bibliographical references and index.
520			_a"Home economics emerged at the turn of the twentieth century as a movement to train women to be more efficient household managers. At the same moment, American families began to consume many more goods and services than they produced. To guide women in this transition, professional home economists had two major goals: to teach women to assume their new roles as modern consumers and to communicate homemakers' needs to manufacturers and political leaders. Carolyn M. Goldstein charts the development of the profession from its origins as an educational movement to its identity as a source of consumer expertise in the interwar period to its virtual disappearance by the 1970s. Working for both business and government, home economists walked a fine line between educating and representing consumers while they shaped cultural expectations about consumer goods as well as the goods themselves. Goldstein looks beyond 1970s feminist scholarship that dismissed home economics for its emphasis on domesticity to reveal the movement's complexities, including the extent of its public impact and debates about home economists' relationship to the commercial marketplace. "--Provided by publisher.
588			_aDescription based on print version record.
650		0	_aFeminism _zUnited States _xHistory _y20th century.
650		0	_aConsumer education _zUnited States _xHistory _y20th century.
650		0	_aHome economics _xVocational guidance _zUnited States _xHistory _y20th century.
655		7	_aElectronic books. _2local
710	2		_aProject Muse.
830		0	_aUPCC book collections on Project MUSE.
856	4	0	_zFull text available: _uhttps://muse.jhu.edu/books/9781469601700/
942			_2Dewey Decimal Classification _ceBooks
999			_c35365 _d35365