000			01712nam a22003497a 4500
001			sulb-eb0014660
003			BD-SySUS
005			20160404161707.0
008			120713s2012 nyu o 00 0 eng d
020			_a9780814739372
020			_a0814787134
020			_z9780814787137 (cl : alk. paper)
020			_z9780814787144 (pb : alk. paper)
020			_z9780814787151 (ebook)
040			_aMdBmJHUP _cMdBmJHUP _dBD-SySUS.
050	0	0	_aHD69.B7 _bB256 2012
082	0	0	_a306.3 _223
100	1		_aBanet-Weiser, Sarah, _d1966-
245	1	0	_aAuthentic TM _h[electronic resource] : _bpolitics and ambivalence in a brand culture / _cSarah Banet-Weiser.
260			_aNew York, NY : _bNew York University Press, _c2012. _e(Baltimore, Md. : _fProject MUSE, _g2015)
300			_a1 online resource (288 p.)
490	0		_aCritical cultural communication
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction: branding the authentic -- Branding consumer citizens : gender and the emergence of brand culture -- Branding the post-feminist self : the labor of femininity -- Branding creativity : creative cities, street art, and "making your name sing" -- Branding politics : shopping for change? -- Branding religion : "I'm like totally saved" -- Conclusion: the politics of ambivalence -- Notes -- Index -- About the author.
588			_aDescription based on print version record.
650		0	_aBrand name products.
655		7	_aElectronic books. _2local
710	2		_aProject Muse.
830		0	_aUPCC book collections on Project MUSE.
856	4	0	_zFull text available: _uhttps://muse.jhu.edu/books/9780814739372/
942			_2Dewey Decimal Classification _ceBooks
999			_c35968 _d35968