000			01986nam a22002777a 4500
001			sulb-eb0015181
003			BD-SySUS
005			20160405134116.0
008			120328s2014||||enk o ||1 0|eng|d
020			_a9781139381338 (ebook)
020			_z9781107031203 (hardback)
040			_aUkCbUP _beng _erda _cUkCbUP _dBD-SySUS.
050	0	0	_aHF5415.2 _b.M6226 2014
082	0	0	_a302.23/1 _223
100	1		_aMoe, Wendy W., _eauthor.
245	1	0	_aSocial Media Intelligence / _cWendy W. Moe, David A. Schweidel.
264		1	_aCambridge : _bCambridge University Press, _c2014.
300			_a1 online resource (200 pages) : _bdigital, PDF file(s).
500			_aTitle from publisher's bibliographic system (viewed on 04 Apr 2016).
520			_aIn the world of Facebook, Twitter and Yelp, water-cooler conversations with co-workers and backyard small talk with neighbors have moved from the physical world to the digital arena. In this new landscape, organizations ranging from Fortune 500 companies to government agencies to political campaigns continuously monitor online opinions in an effort to guide their actions. Are consumers satisfied with our product? How are our policies perceived? Do voters agree with our platform? Measuring online opinion is more complex than just reading a few posted reviews. Social media is replete with noise and chatter that can contaminate monitoring efforts. By knowing what shapes online opinions, organizations can better uncover the valuable insights hidden in the social media chatter and better inform strategy. This book can help anyone facing the challenge of making sense of social media data to move beyond the current practice of social media monitoring to more comprehensive use of social media intelligence.
650		0	_aSocial media
700	1		_aSchweidel, David A., _eauthor.
776	0	8	_iPrint version: _z9781107031203
856	4	0	_uhttp://dx.doi.org/10.1017/CBO9781139381338
942			_2Dewey Decimal Classification _ceBooks
999			_c37025 _d37025