| 000 | 02277nam a22003257a 4500 | ||
|---|---|---|---|
| 001 | sulb-eb0015547 | ||
| 003 | BD-SySUS | ||
| 005 | 20160405134437.0 | ||
| 008 | 100505s2011||||enk o ||1 0|eng|d | ||
| 020 | _a9780511760228 (ebook) | ||
| 020 | _z9781107003323 (hardback) | ||
| 020 | _z9780521176781 (paperback) | ||
| 040 |
_aUkCbUP _beng _erda _cUkCbUP |
||
| 050 | 0 | 0 |
_aQ223 _b.S884 2011 |
| 082 | 0 | 0 |
_a501/.4 _222 |
| 245 | 0 | 0 |
_aSuccessful Science Communication : _bTelling It Like It Is / _cedited by David J. Bennett, Richard C. Jennings ; foreword by Walter Bodmer. |
| 264 | 1 |
_aCambridge : _bCambridge University Press, _c2011. |
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| 300 |
_a1 online resource (502 pages) : _bdigital, PDF file(s). |
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| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_acomputer _bc _2rdamedia |
||
| 338 |
_aonline resource _bcr _2rdacarrier |
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| 500 | _aTitle from publisher's bibliographic system (viewed on 04 Apr 2016). | ||
| 520 | _aIn the 25 years since the 'Bodmer Report' kick-started the public understanding of science movement, there has been something of a revolution in science communication. However, despite the ever-growing demands of the public, policy-makers and the media, many scientists still find it difficult to successfully explain and publicise their activities or to understand and respond to people's hopes and concerns about their work. Bringing together experienced and successful science communicators from across the academic, commercial and media worlds, this practical guide fills this gap to provide a one-stop resource covering science communication in its many different forms. The chapters provide vital background knowledge and inspiring ideas for how to deal with different situations and interest groups. Entertaining personal accounts of projects ranging from podcasts, to science festivals, to student-run societies give working examples of how scientists can engage with their audiences and demonstrate the key ingredients in successful science communication. | ||
| 650 | 0 | _aCommunication in science | |
| 700 | 1 |
_aBennett, David J., _eeditor. |
|
| 700 | 1 |
_aJennings, Richard C., _eeditor. |
|
| 776 | 0 | 8 |
_iPrint version: _z9781107003323 |
| 856 | 4 | 0 | _uhttp://dx.doi.org/10.1017/CBO9780511760228 |
| 942 |
_2Dewey Decimal Classification _ceBooks |
||
| 999 |
_c37391 _d37391 |
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