| 000 | 02306nam a22003257a 4500 | ||
|---|---|---|---|
| 001 | sulb-eb0016304 | ||
| 003 | BD-SySUS | ||
| 005 | 20160405135333.0 | ||
| 008 | 101021s2010||||enk o ||1 0|eng|d | ||
| 020 | _a9780511802881 (ebook) | ||
| 020 | _z9780521898263 (hardback) | ||
| 020 | _z9780521726900 (paperback) | ||
| 040 |
_aUkCbUP _beng _erda _cUkCbUP _dBD-SySUS |
||
| 082 | 0 | 0 |
_a658.827 _222 |
| 100 | 1 |
_aKornberger, Martin, _eauthor. |
|
| 245 | 1 | 0 |
_aBrand Society : _bHow Brands Transform Management and Lifestyle / _cMartin Kornberger. |
| 264 | 1 |
_aCambridge : _bCambridge University Press, _c2010. |
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| 300 |
_a1 online resource (330 pages) : _bdigital, PDF file(s). |
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| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 500 | _aTitle from publisher's bibliographic system (viewed on 04 Apr 2016). | ||
| 520 | _aBrands are a fait accompli: they represent a mountain range of evidence in search of a theory. They are much exploited, but little explored. In this book, Martin Kornberger sets out to rectify the ratio between exploiting and exploring through sketching out a theory of the Brand Society. Most attempts to explain the role of brands focus on brands either as marketing and management tools (business perspective) or a symptoms of consumerism (sociological perspective). Brand Society combines these perspectives to show how brands have the power to transform both the organizations that develop them and the lifestyles of the individuals who consume them. This holistic approach shows how brands function as a medium between producers and consumers in a way that is rapidly transforming our economy and society. That's the bottom line of the Brand Society: brands are a new way of organizing production and managing consumption. Using an array of practical case studies from a diverse set of organizations, this book provides a fascinating account of the way in which brands influence the lives of individuals and the organizations they work in. | ||
| 650 | 0 | _aBrand name products | |
| 650 | 0 | _aConsumer behavior | |
| 650 | 0 | _aBrand name products | |
| 776 | 0 | 8 |
_iPrint version: _z9780521898263 |
| 856 | 4 | 0 | _uhttp://dx.doi.org/10.1017/CBO9780511802881 |
| 942 |
_2Dewey Decimal Classification _ceBooks |
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| 999 |
_c37742 _d37742 |
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