000			02354nam a22003497a 4500
001			sulb-eb0016512
003			BD-SySUS
005			20160405140612.0
008			100921s2011||||enk o ||1 0|eng|d
020			_a9780511920684 (ebook)
020			_z9781107009172 (hardback)
020			_z9781107401525 (paperback)
040			_aUkCbUP _beng _erda _cUkCbUP _dBD-SySUS.
050	0	0	_aHD60 _b.B485 2011
082	0	0	_a658.4/08 _223
100	1		_aBhattacharya, C. B., _eauthor.
245	1	0	_aLeveraging Corporate Responsibility : _bThe Stakeholder Route to Maximizing Business and Social Value / _cC. B. Bhattacharya, Sankar Sen, Daniel Korschun.
264		1	_aCambridge : _bCambridge University Press, _c2011.
300			_a1 online resource (342 pages) : _bdigital, PDF file(s).
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
500			_aTitle from publisher's bibliographic system (viewed on 04 Apr 2016).
520			_aThe corporate social and environmental responsibility movement, known more generally as corporate responsibility (CR), shows little sign of waning. Almost all large corporations now run some form of corporate responsibility program. Despite this widespread belief that CR can simultaneously improve societal welfare and corporate performance, most companies are largely in the dark when it comes to understanding how their stakeholders think and feel about these programs. This book argues that all companies must understand how and why stakeholders react to such information about companies and their actions. It examines the two most important stakeholder groups to companies - consumers and employees - to comprehend why, when and how they react to CR. Armed with this insight, it shows how companies can maximize the value of their CR initiatives by fostering strong stakeholder relationships to develop, implement and evaluate compelling social responsibility programs that generate value for both the company and its stakeholders.
650		0	_aSocial responsibility of business
650		0	_aBusiness ethics
700	1		_aSen, Sankar, _eauthor.
700	1		_aKorschun, Daniel, _eauthor.
776	0	8	_iPrint version: _z9781107009172
856	4	0	_uhttp://dx.doi.org/10.1017/CBO9780511920684
942			_2Dewey Decimal Classification _ceBooks
999			_c37950 _d37950