000			02113nam a22003257a 4500
001			sulb-eb0016676
003			BD-SySUS
005			20160405140618.0
008			100519s2010||||enk o ||1 0|eng|d
020			_a9780511781735 (ebook)
020			_z9780521889087 (hardback)
020			_z9780521717779 (paperback)
040			_aUkCbUP _beng _erda _cUkCbUP _dBD-SySUS.
050	0	0	_aPN1993.5.U6 _bB385 2010
082	0	0	_a791.40973 _222
100	1		_aBerkowitz, Edward D., _eauthor.
245	1	0	_aMass Appeal : _bThe Formative Age of the Movies, Radio, and TV / _cEdward D. Berkowitz.
264		1	_aCambridge : _bCambridge University Press, _c2010.
300			_a1 online resource (226 pages) : _bdigital, PDF file(s).
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
490	0		_aCambridge Essential Histories
500			_aTitle from publisher's bibliographic system (viewed on 04 Apr 2016).
520			_aMass Appeal describes the changing world of American popular culture from the first sound movies through the age of television. In short vignettes, the book reveals the career patterns of people who became big movie, TV, or radio stars. Eddie Cantor and Al Jolson symbolize the early stars of sound movies. Groucho Marx and Fred Astaire represent the movie stars of the 1930s, and Jack Benny stands in for the 1930s performers who achieved their success on radio. Katharine Hepburn, a stage and film star, illustrates the cultural trends of the late 1930s and early 1940s. Humphrey Bogart and Bob Hope serve as examples of performers who achieved great success during the Second World War. Walt Disney, Woody Allen, and Lucille Ball, among others, become the representative figures of the postwar world. Through these vignettes, the reader comes to understand the development of American mass media in the twentieth century.
776	0	8	_iPrint version: _z9780521889087
830		0	_aCambridge Essential Histories.
856	4	0	_uhttp://dx.doi.org/10.1017/CBO9780511781735
942			_2Dewey Decimal Classification _ceBooks
999			_c38114 _d38114