000 02274nam a22003377a 4500
001 sulb-eb0016820
003 BD-SySUS
005 20160405140622.0
008 101026s2011||||enk o ||1 0|eng|d
020 _a9780511842320 (ebook)
020 _z9781107007970 (hardback)
020 _z9781107400238 (paperback)
040 _aUkCbUP
_beng
_erda
_cUkCbUP
_dBD-SySUS.
050 0 0 _aHD9710.U54
_bF678 2011
100 1 _aWilkins, Mira,
_eauthor.
245 1 0 _aAmerican Business Abroad :
_bFord on Six Continents /
_cMira Wilkins, Frank Ernest Hill.
250 _a2nd ed.
264 1 _aCambridge :
_bCambridge University Press,
_c2011.
300 _a1 online resource (582 pages) :
_bdigital, PDF file(s).
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
500 _aTitle from publisher's bibliographic system (viewed on 04 Apr 2016).
520 _aAmerican Business Abroad: Ford on Six Continents documents the first sixty years of Ford Motor Company's international expansion. Ford Motor Company introduced Americans to the first affordable car. Based on Ford's extraordinary company archives, this book traces the company's rise as a multinational enterprise. Following the export of the sixth car produced by the company, Ford opened its first plant abroad in its second year of business and quickly expanded around the world, building a business that by the mid 1920s spanned six continents. It faced wars, nationalism, numerous government restrictions and all the perils of operating across borders. First published in 1964, this book has lasting value in reminding readers of the long and uneven path of globalization. This new edition includes a new introduction by the author examining the impact and legacy of the study. It remains a major contribution to global economic history. In addition, Ford's history offers useful lessons today for both participants in the global economy and students of international business.
650 0 _aFord Motor Company
650 0 _aGlobalization
700 1 _aHill, Frank Ernest,
_eauthor.
776 0 8 _iPrint version:
_z9781107007970
856 4 0 _uhttp://dx.doi.org/10.1017/CBO9780511842320
942 _2Dewey Decimal Classification
_ceBooks
999 _c38258
_d38258