000			02201nam a22003377a 4500
001			sulb-eb0016901
003			BD-SySUS
005			20160405140625.0
008			100506s2010||||enk o ||1 0|eng|d
020			_a9780511761751 (ebook)
020			_z9780521194501 (hardback)
020			_z9780521167376 (paperback)
040			_aUkCbUP _beng _erda _cUkCbUP _dBD-SySUS.
050	0	0	_aHF5414 _b.D66 2010
082	0	0	_a658.8 _222
100	1		_aDonovan, Rob, _eauthor.
245	1	0	_aPrinciples and Practice of Social Marketing : _bAn International Perspective / _cRob Donovan, Nadine Henley.
246	3		_aPrinciples & Practice of Social Marketing
264		1	_aCambridge : _bCambridge University Press, _c2010.
300			_a1 online resource (526 pages) : _bdigital, PDF file(s).
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
500			_aTitle from publisher's bibliographic system (viewed on 04 Apr 2016).
520			_aThis fully updated edition combines the latest research with real-life examples of social marketing campaigns the world over to help you learn how to apply the principles and methods of marketing to a broad range of social issues. The international case studies and applications show how social marketing campaigns are being used across the world to influence changes in behaviour, and reveal how those campaigns may differ according to their cultural context and subject matter. Every chapter is fully illustrated with real-life examples, including campaigns that deal with racism, the environment and mental health. The book also shows how social marketing influences governments, corporations and NGOs, as well as individual behaviour. The author team combine research and teaching knowledge with hands-on experience of developing and implementing public health, social welfare and injury prevention campaigns to give you the theory and practice of social marketing.
650		0	_aSocial marketing
700	1		_aHenley, Nadine, _eauthor.
776	0	8	_iPrint version: _z9780521194501
856	4	0	_uhttp://dx.doi.org/10.1017/CBO9780511761751
942			_2Dewey Decimal Classification _ceBooks
999			_c38339 _d38339