| 000 | 02267nam a22003497a 4500 | ||
|---|---|---|---|
| 001 | sulb-eb0017053 | ||
| 003 | BD-SySUS | ||
| 005 | 20160405140630.0 | ||
| 008 | 111021s2012||||enk o ||1 0|eng|d | ||
| 020 | _a9781139176620 (ebook) | ||
| 020 | _z9781107024977 (hardback) | ||
| 020 | _z9781107607774 (paperback) | ||
| 040 |
_aUkCbUP _beng _erda _cUkCbUP _dBD-SySUS. |
||
| 050 | 0 | 0 |
_aR855.3 _b.B87 2012 |
| 082 | 0 | 0 |
_a610.28 _223 |
| 245 | 0 | 4 |
_aThe Business of Healthcare Innovation / _cedited by Lawton Robert Burns. |
| 250 | _a2nd ed. | ||
| 264 | 1 |
_aCambridge : _bCambridge University Press, _c2012. |
|
| 300 |
_a1 online resource (608 pages) : _bdigital, PDF file(s). |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_acomputer _bc _2rdamedia |
||
| 338 |
_aonline resource _bcr _2rdacarrier |
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| 500 | _aTitle from publisher's bibliographic system (viewed on 04 Apr 2016). | ||
| 520 | _aThe Business of Healthcare Innovation is a wide-ranging analysis of business trends in the manufacturing segment of the healthcare industry. It provides a thorough overview and introduction to the innovative sectors fueling improvements in healthcare: pharmaceuticals, biotechnology, platform technology, medical devices and information technology. For each sector, the book examines the basis and trends in scientific innovation, the business and revenue models pursued to commercialize that innovation, the regulatory constraints within which each sector must operate and the growing issues posed by more activist payers and consumers. Specific topics include market structure and competition, the economics and rationale of product development, pricing, sales and marketing, contract negotiations with buyers, alliances versus mergers, business strategies and prospects for growth. Written by professors of the Wharton School and industry executives, the book shows why healthcare sectors are such an important source of growth in any nation's economy. | ||
| 650 | 0 | _aBusiness forecasting | |
| 650 | 0 | _aEconomic forecasting | |
| 650 | 0 | _aDiffusion of Innovation | |
| 700 | 1 |
_aBurns, Lawton Robert, _eeditor. |
|
| 776 | 0 | 8 |
_iPrint version: _z9781107024977 |
| 856 | 4 | 0 | _uhttp://dx.doi.org/10.1017/CBO9781139176620 |
| 942 |
_2Dewey Decimal Classification _ceBooks |
||
| 999 |
_c38491 _d38491 |
||