| 000 | 02258nam a22003377a 4500 | ||
|---|---|---|---|
| 001 | sulb-eb0017085 | ||
| 003 | BD-SySUS | ||
| 005 | 20160405140632.0 | ||
| 008 | 100913s2011||||enk o ||1 0|eng|d | ||
| 020 | _a9780511920226 (ebook) | ||
| 020 | _z9781107008892 (hardback) | ||
| 040 |
_aUkCbUP _beng _erda _cUkCbUP _dBD-SySUS. |
||
| 050 | 0 | 0 |
_aHF5548.32 _b.S563 2012 |
| 082 | 0 | 0 |
_a658.8/72 _223 |
| 100 | 1 |
_aSingh, Nitish, _eauthor. |
|
| 245 | 1 | 0 |
_aLocalization Strategies for Global E-Business / _cNitish Singh. |
| 264 | 1 |
_aCambridge : _bCambridge University Press, _c2011. |
|
| 300 |
_a1 online resource (346 pages) : _bdigital, PDF file(s). |
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| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_acomputer _bc _2rdamedia |
||
| 338 |
_aonline resource _bcr _2rdacarrier |
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| 500 | _aTitle from publisher's bibliographic system (viewed on 04 Apr 2016). | ||
| 520 | _aThe acceleration of globalization and the growth of emerging economies present significant opportunities for business expansion. One of the quickest ways to achieve effective international expansion is by leveraging the web, which allows for technological connectivity of global markets and opportunities to compete on a global basis. To systematically engage and thrive in this networked global economy, professionals and students need a new skill set; one that can help them develop, manage, assess and optimize efforts to successfully launch websites for tapping global markets. This book provides a comprehensive, non-technical guide to leveraging website localization strategies for global e-commerce success. It contains a wealth of information and advice, including strategic insights into how international business needs to evolve and adapt in light of the rapid proliferation of the 'Global Internet Economy'. It also features step-by-step guidelines to developing, managing and optimizing international-multilingual websites and insights into cutting-edge web localization strategies. | ||
| 650 | 0 | _aElectronic commerce | |
| 650 | 0 | _aInternational trade | |
| 650 | 0 | _aBusiness networks | |
| 650 | 0 | _aInternet marketing | |
| 776 | 0 | 8 |
_iPrint version: _z9781107008892 |
| 856 | 4 | 0 | _uhttp://dx.doi.org/10.1017/CBO9780511920226 |
| 942 |
_2Dewey Decimal Classification _ceBooks |
||
| 999 |
_c38523 _d38523 |
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