| 000 | 00658nam a2200205 a 4500 | ||
|---|---|---|---|
| 001 | sulb40178 | ||
| 003 | BD-SySUS | ||
| 005 | 20130305055055.0 | ||
| 008 | 130304s1998 ii a 001 0 eng d | ||
| 020 | _a0074632019 | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-SySUS |
||
| 082 | 0 | 0 |
_a658.827 _222 |
| 100 | 1 |
_aJones, John Philip. _92497 |
|
| 245 | 1 | 0 |
_a What s In A Brand? Building Brand Equity Through Advertising / _cJohn Philip Jones. |
| 260 |
_aNew Delhi : _bTata McGraw-Hill Pub. Co., _cc1998. |
||
| 300 |
_axxiii, 335 p. : _bill. ; _c22 cm. |
||
| 504 | _aIncludes bibliographical references and Index. | ||
| 650 | 0 |
_aProduct management. _92498 |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c3884 _d3884 |
||